| ||
| ||
|
||
|
|
|
The Elements of Creativity: Attributes Listing Method
Attribute listing is one of the best ways to generate ideas, whereby there any many parts to the problem/ challenge faced. If you are asked to generate ideas or solutions to a complex challenge, the first thing you can do is to list all the attributes of your problem. These may include:
By doing so, you can then concentrate on each attribute at a time. This will no doubt give you more peace of mind (and pulling of your hairs) when generating your ideas. The attribute listing technique is often used in a Research & Development (R&D) department of many companies, especially those who are constantly producing innovative products to have an advantage over their competitors. Let's go through this worked example to give you a better understanding of how attributes listing can be of help to you. For example, if your challenge is to design a new ladies' handbag, you could list the attributes as: the physical aspects which include- shape, length, colour, materials used and on the emotional aspects-the stress some women faced of misplacing their handbags. You might choose to first tackle the emotional stress of losing one's handbag by creating a new small gadget to be placed within the handbag to sound the owner that she is moving too far away (maybe one or two metre away) from her 'treasure chest'. After that, you could work on the other attributes, one by one, be it the shape or materials used for the handbag. Putting Your Elements to Work: Try to generate oodles of ideas using attributes listing with these sets of challenges: 1. Design a new toy for children under 6 years old to teach them simple arithmetic. Safety is an important attribute. 2. Create a campaign to encourage people to stop smoking. (Think through the attributes: Physical, Mental, Emotional and Social) 3. Set up an effective marketing plan (there are many parts to a good marketing plan: the 4 P's - Product, Price, Place and Promotion) for your new products. Have Fun! About The Author Dr. Alvin Chan is a Senior Research Consultant at First Quatermain Centre of Collaborative Innovation (www.firstquatermain.com). Please contact heartware2002@yahoo.com as a courtesy when reprinting the article online and/or offline.
MORE RESOURCES:
Creativity - Google News |
|
|
|
RELATED ARTICLES
Achieving Limitless Creativity There are many out there who wish to help individuals achieve limitless creativity. Such a noble endeavor to help fellow man; some creativity coaches are indeed working to set out simple principles which can help any individual get to that space. Creative Drought For the past several hours, I've struggled with this week's message, the words, "what will I write?" screaming in my ears. I've felt like the princess who promises her first born child to the little man named "Rumplestiltskin" if only he will spin straw into gold. Revenge of the Sith - Creativity and Structure The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star Wars trilogy - Revenge of the Sith - to demonstrate that point. Creativity Management - Synergy of Craft and Art Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Top Ten Ways To Jump-Start Your Creativity 1 - Take A Tour of the Great Outdoors Consider a hike in the mountains, a stroll beside the river, a run along the beach, a jog through the park or a walk around the city.2 - Soak Up Your Surroundings like a New Sponge Open your mind to the unknown and grasp the little details often overlooked in every day life. Innovation Through Concept-Combination There are many creative problem solving techniques used by inventors to come up with new solutions to old problems. For sheer innovation, though, it's hard to beat the technique of concept-combination. 10 Ways to Thrive as a Creative Artist 1. Connect with your DREAM - Indulge yourself in a vision of the bigger picture and get out of the mire of self-doubt, details and challenges of today. Top Ten Reasons To Start Creativity Coaching DEVELOP YOUR ARTISTIC CONFIDENCE I'd really like to write but I don't have enough time. Creativity coaching can give you back control over your calendar. Get your Creative Juices Flowing Copyright 2005 Cherry Communications/Be Heard SolutionsThe creative arts enhance our lives in countless ways. They make us think. Take Time To Think I recently saw a program on television wherein the participants discussed the degree to which present day computer technology has contributed to our economy, well-being and our ability to communicate. They pointed out the many ways that this technology was already obsolete and that further refinements will impact our future in ways we dare not imagine. Mindfulness and Creativity: The Wow of Wonder You are so creative.Don't deny it. 7 Things Sapping Your Creativity Right Now This was a very easy article to write. I was late in getting started this month, and as my publication deadline got closer and I could no longer wait until I "felt" like writing an article, I was forced to sit down and do it. Creativity Myths Sustained myths about Creativity and Innovation lead to confusion, bad practice and bad decision making. Some of them include:1. Creativity Management - Its All About Routine Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Creating Reality - Discovering the Magician Within We all create our own reality each and every day, whether we are aware of the power that we possess or not. We all have a built-in mechanism that runs twenty-four hours a day, seven days a week, three-hundred-sixty-five days a year, non-stop. Creativity Management - Working From Real Life Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Mind Power Games Want a fun way to tune up your brain? Why not use some classic mind games to help you increase your brainpower and get you out of your thinking "ruts." Good mind games habituate you to using creative problem solving as a normal part of thinking about things. The Creativity Creed I believe that creativity is a natural order of life itself and it provides my life with the purest of energies.I believe there is an underlying creative force infusing throughout my life. Get Creativity? Creativity is central to the management of our individual lives, but in modern times few people are able to access this as a resource. Alan Watts writes in The Wisdom of Insecurity:"We have allowed brain thinking to develop and dominate our lives out of all proportion to 'instinctual wisdom'; which we are allowing to slump into atrophy. The Secret of Intuitive Intelligence The word intuition comes from the Latin word intueri, meaning "to look within." Webster defines it as "the power or facility of attaining direct knowledge without evident rational thought.
|
| home | site map |
| © 2006 |