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Becoming More Creative -- What We Can Learn From Disney
When you think about the legacies Walt Disney left us, do talking mice and a multigizillion dollar company come to mind? Actually, those are only the products of his prodigious and rich creativity - dig deeper and you start to realize one of the most intriguing heritages Disney left was his processes. Disney was a creative and problem-solving genius. He knew how to make fantasy come alive in the minds and hearts of millions of people around the world. He employed several techniques to do this, but one of the most interesting is his ability to seamlessly slip into different creative "people" or "roles." The dreamer, the realist, the critic
How can I get all this to work in my life? Say you're looking for a new way to market your business, or you're trying to figure out a way to beat the competition, or you need a new sales tactic. Whatever your business problem, you can use these techniques to fire up your creativity. Bryan W. Mattimore, creative consultant and author of 99% Inspiration: Tips, Tales and Techniques for Liberating your Business Creativity (where, incidentally, he goes into much more depth on Disney's creative process), recommends setting up three different rooms - a dreamer room, a realist room and a critic room. When you want to take on a different persona, you go into a different room. Don't have three rooms? Why not put three chalk marks on the floor? This exercise, taught to me by Organizational Consultant Tracy Puett, has you physically moving to a different circle on the floor depending on which role you want to invoke. The physical act of moving helps many people take on the different persona. Or, a third possibility invented by creativity expert and author Dr. Edward DeBono is to use different colored hats. Each color represents a different persona. When you want to think like that persona, put on a different hat. You can even add additional colors for other moods, such as feeling an emotional point of view, if you want. But, the real point of creativity is to try to break the mold. Once you're able to step out of habits and old ways of thinking, then you re ready to let your creativity soar. Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.com
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